Why use a smart form?
A one-size-fits-all form generates incomplete responses from your prospects.
With 22Calendar, questions adapt based on answers. Example: budget < 5k = route to self-serve, budget > 30k = ask about the buying committee.
Recommended structure
- Context block with guided answers + open fields
- Budget branch (ranges + justification)
- Conditional questions (current tool, project team)
- GDPR/NDA consent screens
UX best practices
Keep a conversational tone, use helpful placeholders, and show progress (bar or steps).
Offer auto-save to prevent drop-offs.